Exceedia Blog

Advanced Finance Marketing. Actionable Tips. Relevant Trends.

5 Key Parts to a Finance Direct Mail Letter

Despite the prevalence of electronic media, most financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal. A study conducted by InfoTrends and Prinova determined that direct mail is still an effective marketing channel for financial institutions. More than 70% of all

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Credit Unions: 5 Ways to Boost Member Retention

Customer retention is critical in any industry, but retaining members is absolutely vital for credit unions that want to grow and remain profitable. The good news is that credit unions seem to recognize this: Member and customer retention was cited as one of the most critical factors for growth and

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How Internet Leads Ruin Your Brand

How Internet Leads are Ruining Your Brand: If you're buying Internet leads, you may be wasting money! Many lenders acquire leads via third-party websites like LendingTree.com and LowerMyBills.com, which offer borrowers "5 free mortgage loan quotes." Yet in today’s lending market, consumers are less motivated

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